who we are

our story

Find out who we are and how we got started.

Founded in 2013, Specular Design Group brings more than 25 years of combined experience delivering custom, strategy-driven design. We believe strong design begins with understanding, taking the time to learn each client’s goals, industry, and vision so the final result feels authentic, distinctive, and never templated.

Our leadership team combines diverse creative backgrounds with nearly 20 years of collaboration, allowing us to approach each project with both depth and cohesion.

Buffalo born and built, SDG was founded by lifelong friends who continue to bring shared passion and complementary strengths to every client partnership.

Learn more about the owners below.

Phillip
Streit

Managing
Partner

Mr. Streit brings more than a decade of design experience across multiple mediums to SDG, along with the guiding philosophy the company was built upon: our design reflects the client’s vision. He believes this approach fosters true partnership, aligning SDG and each client toward a shared goal, creating meaningful work that genuinely represents the people and businesses behind it.

Phillip earned his degree in Graphic Design in Buffalo, New York. Since then, he has focused on freelance design, building an extensive portfolio that includes logos, business cards, promotional materials, and apparel. His clients range from small start-ups to multi-million-dollar companies, reflecting both versatility and depth of experience. Outside of work, he enjoys spending time with his family.

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Philip
Rizzi

Managing
Partner

Mr. Rizzi co-founded SDG and brings a diverse skill set spanning architectural design, branding, and web development. With more than 10 years of experience as Head of Design and Marketing for a successful real estate development firm, he developed a deep understanding of collaboration, strategic thinking, and the value of strong client relationships. He believes that trust and teamwork are the foundation of long-term success in any industry.

Philip earned a B.A. in Environmental Design from the University at Buffalo School of Architecture and Planning. His professional experience includes freelance web and print design, as well as serving as an in-house marketing and design manager, giving him a well-rounded perspective across both creative and business disciplines.